EU E-Commerce in 2026: A €730 Billion Market and Still Growing
Europe’s e-commerce market reached an estimated €730 billion in revenue in 2026, growing from €680 billion in 2025 at a compound annual growth rate of approximately 7.86%. The market is projected to reach €1.07 trillion by 2031, driven by rising smartphone penetration (which now underpins 55% of digital purchases), the expansion of cross-border shopping within […]