E-Commerce Solution

LAUNCH AND SCALE YOUR ONLINE BUSINESS ACROSS THE US AND EU — PLATFORM REGISTRATION, COMPLIANCE, AND SUPPLY CHAIN SUPPORT
OVERVIEW

E-Commerce Solution

Selling online across the United States and Europe has never offered greater opportunity — but navigating the legal, tax, and operational requirements of multiple platforms and jurisdictions simultaneously is complex. A successful cross-border e-commerce business requires the right legal entity, the correct platform accounts, VAT and tax compliance in each market, and a reliable product supply chain.

 

CORPEASE LEGAL provides end-to-end e-commerce support for businesses looking to sell on the most popular US and EU platforms. We assist with platform account registration, connect you with the legal and compliance infrastructure your business needs to operate, and provide supply chain reference guidance to help you source, fulfil, and deliver products to customers across both markets.

Pricing

E-commerce solution services are priced on a case-by-case basis depending on the platforms, countries, and scope of support required. Contact us for a tailored consultation and quote.

US PLATFORMS

Most Popular US E-Commerce Platforms

The United States hosts the world’s most developed e-commerce ecosystem. The platforms below represent the most widely used marketplaces and selling channels for international sellers entering the US market.

Amazon US

United States

Marketplace + FBA Fulfilment

The world’s largest e-commerce marketplace. Amazon US offers both third-party selling via Amazon Marketplace and fulfilment through Fulfillment by Amazon (FBA), where Amazon stores and ships your products from its US warehouses. Amazon US requires sellers to have a valid US or international bank account, credit card, phone number, and tax identification. A US company and EIN significantly improves account approval rates and tax reporting.

Key registration requirements:

Valid government ID, bank account, credit card, phone number, tax interview (W-9 or W-8BEN-E), and product compliance documentation.

eBay US
United States
Marketplace — Consumer & Business
One of the longest-established online marketplaces, with a strong US consumer base particularly in collectibles, electronics, fashion, and auto parts. eBay US allows individual and business seller accounts. Business accounts require company documentation and are subject to managed payment processing through eBay Managed Payments (powered by Payoneer/bank transfer).

Key registration requirements:

Government ID, bank account linked to eBay Managed Payments, business registration documents for business accounts, and address verification.

Walmart Marketplace
United States
Invitation-Based Marketplace
The second-largest US marketplace, operated by Walmart. Walmart Marketplace is an approval-based platform that requires sellers to apply and demonstrate business legitimacy, product quality, and competitive pricing. It is an excellent channel for established brands seeking access to Walmart’s 120M+ monthly visitors. A US company and US business address are effectively required for approval.

Key registration requirements:

Application and approval process. US business entity, EIN, bank account, product UPCs, and proof of prior marketplace performance typically required.

Shopify
United States / Global
Own-Store Platform  
Shopify is the leading platform for building independent branded online stores. Unlike marketplaces, Shopify allows complete control over branding, pricing, customer data, and fulfilment. It supports selling in the US and globally. A Shopify store can integrate with Amazon, eBay, and other channels. Shopify Payments requires a US bank account and business entity for US dollar processing.

Key registration requirements:

Business entity, bank account, business address, and payment processor verification. Shopify Payments requires US or supported-country bank account.

Etsy
United States / Global
Marketplace — Handmade, Vintage & Craft
Etsy is the leading global marketplace for handmade, vintage, and craft products. It is popular with creative businesses and artisan sellers. Etsy requires a valid payment method and bank account for payouts. International sellers can list on Etsy and receive payments via Etsy Payments, which supports multiple currencies.

Key registration requirements:

Government ID, bank account for payouts, valid credit or debit card, and compliance with Etsy's seller policies for handmade or vintage goods.

TikTok Shop US
United States
Social Commerce — Video & Live Selling
TikTok Shop is the fastest-growing social commerce platform in the US, integrating product listings directly into TikTok videos and live streams. It is particularly effective for consumer goods, beauty, fashion, and lifestyle products targeting younger demographics. TikTok Shop US requires a registered US business entity and US bank account for seller verification.

Key registration requirements:

US business entity, EIN, US bank account, government-issued ID, and compliance with TikTok Shop product category policies.

EU PLATFORMS

Most Popular EU E-Commerce Platforms

Europe’s e-commerce market is the second largest in the world. The platforms below represent the most widely used marketplaces and channels for international sellers entering EU markets.
Amazon EU
European Union
Marketplace + FBA — Pan-European
Amazon operates dedicated marketplaces in Germany (amazon.de), France (amazon.fr), Italy (amazon.it), Spain (amazon.es), the Netherlands (amazon.nl), and Poland (amazon.pl). Pan-European FBA allows sellers to store inventory in Amazon’s European fulfilment centres and sell across all EU marketplaces from a single account. EU VAT registration in each country where stock is held is legally required. EORI registration is mandatory for importing goods into the EU.

Key registration requirements:

EU VAT number (per country where stock is held), EORI number, bank account, government ID, and EU business address or registered agent.

eBay EU
European Union
Marketplace — Multiple Country Sites
eBay operates local marketplace sites across Germany (ebay.de), France (ebay.fr), Italy (ebay.it), Spain (ebay.es), and the United Kingdom (ebay.co.uk). Sellers can list on multiple eBay EU sites simultaneously. eBay’s Managed Payments system handles transactions and requires a valid EU or UK bank account for payouts. EU VAT compliance is required for business sellers.

Key registration requirements:

Government ID, EU or UK bank account, business registration for business accounts, and VAT number for EU B2C sales above thresholds.

Zalando
Germany / EU
Fashion Marketplace — Brand & Wholesale  
Zalando is Europe’s leading online fashion platform, operating in 25 European markets. Zalando Partner Program (ZPP) allows brands to sell directly to consumers through the Zalando platform. Zalando is invitation or application-based and prioritises established fashion, footwear, and lifestyle brands. EU company registration and EU VAT compliance are required.

Key registration requirements:

Application and approval. EU business entity, EU VAT number, product imagery meeting Zalando standards, and EAN/GTIN product codes.

Shopify EU
European Union / Global
Own-Store Platform
Shopify is widely used by EU-based sellers to build independent online stores selling across Europe and globally. Shopify supports EU VAT compliance features, multi-currency pricing, and integrations with major EU logistics providers. Shopify Payments is available in most EU countries and requires a local EU bank account.

Key registration requirements:

EU business entity, local bank account, VAT registration (mandatory above EU-wide €10,000 B2C threshold), and compliance with EU consumer protection law.

Cdiscount
France
French Marketplace
Cdiscount is France’s second-largest marketplace after Amazon, with over 23 million monthly visitors. It covers electronics, home goods, DIY, fashion, and more. International sellers can list on Cdiscount via the Cdiscount Marketplace. French company registration or EU business entity, French VAT number, and a French business address or registered agent are required.

Key registration requirements:

EU business entity, French VAT number, IBAN bank account, and product compliance with French and EU regulations.

Otto
Germany
German Marketplace — Fashion & Home
Otto is Germany’s second-largest e-commerce platform after Amazon, particularly strong in fashion, furniture, and home goods. The Otto Marketplace is application-based and prioritises quality brands. Sellers require a German or EU VAT number and must comply with German packaging regulations (Verpackungsregister). German-language customer service capability is advantageous.

Key registration requirements:

Application and approval. EU business entity, German VAT number, Verpackungsregister registration (German packaging law), and IBAN bank account.

Bol.com
Netherlands / Belgium
Benelux Leading Marketplace
Bol.com is the dominant e-commerce platform in the Netherlands and Belgium, with over 12 million active customers. It covers books, electronics, toys, home goods, fashion, and more. Bol.com Partners Programme allows third-party sellers to list products. Dutch VAT number and an EU business entity are required for non-resident sellers.

Key registration requirements:

EU business entity, Dutch VAT number, IBAN bank account, and EAN/GTIN product codes.

TikTok Shop EU
European Union
Social Commerce — Video & Live Selling
TikTok Shop has rapidly expanded across Europe, currently operating in the UK, Germany, France, Italy, Spain, and Ireland. It is the fastest-growing social commerce channel in Europe, particularly effective for beauty, fashion, food, and lifestyle products. EU sellers require a registered EU business entity, EU VAT number, and EU bank account.

Key registration requirements:

EU business entity, VAT number per selling country, EU bank account, government-issued ID, and TikTok Shop category compliance.

PLATFORM COMPARISON

US vs EU Platform Overview

Platform

Market

Type

Company Required

VAT Required

Best For

Amazon US

🇺🇸 US

Marketplace

US or int'l

US tax ID

General merchandise, FBA

eBay US

🇺🇸 US

Marketplace

Recommended

Depends on volume

Used goods, collectibles, niche

Walmart

🇺🇸 US

Marketplace

Yes — US entity

US tax ID

Established brands, FMCG

Shopify US

🇺🇸 US

Own store

Recommended

State-dependent

Branded DTC stores

Etsy

🇺🇸 US / Global

Marketplace

No (individual OK)

Depends on volume

Handmade, vintage, craft

TikTok Shop US

🇺🇸 US

Social commerce

Yes — US entity

Yes — US EIN

Fashion, beauty, lifestyle

Amazon EU

🇪🇺 EU

Marketplace

EU or int'l

Yes — EU VAT

General merchandise, FBA Pan-EU

eBay EU

🇪🇺 EU

Marketplace

Recommended

Yes for business

Used goods, electronics

Zalando

🇪🇺 EU

Marketplace

Yes — EU entity

Yes — EU VAT

Fashion, footwear, lifestyle

Shopify EU

🇪🇺 EU

Own store

Recommended

Yes above threshold

Branded DTC stores

Cdiscount

🇫🇷 France

Marketplace

EU entity

Yes — French VAT

French market, general goods

Otto

🇩🇪 Germany

Marketplace

EU entity

Yes — German VAT

Fashion, home, furniture

Bol.com

🇳🇱 Netherlands

Marketplace

EU entity

Yes — Dutch VAT

Benelux market, general goods

TikTok Shop EU

🇪🇺 EU

Social commerce

Yes — EU entity

Yes — per country

Fashion, beauty, lifestyle

SUPPLY CHAIN REFERENCE

Product Supply Chain Reference Guide

A reliable supply chain is the foundation of any successful e-commerce business. CORPEASE provides supply chain reference guidance to help you understand the key steps from product sourcing to customer delivery across US and EU markets. This is an advisory and reference service — we help you understand the landscape, connect with the right partners, and ensure your supply chain structure is legally and operationally sound.

China & Asia (Manufacturing)

The most cost-competitive sourcing region for consumer goods, electronics, fashion, toys, home goods, and accessories. Key hubs include Shenzhen (electronics), Yiwu (small commodities), Guangzhou (fashion), and Dongguan (furniture). Platforms such as Alibaba, Global Sources, and Made-in-China connect buyers with verified manufacturers.

EU Local Manufacturers

Preferred for products sold in Europe requiring CE marking, REACH compliance, or EU origin labelling. Strong manufacturing bases in Germany (engineering, automotive), Italy (fashion, food, furniture), France (cosmetics, luxury), and Poland (furniture, manufacturing). Sourcing locally reduces logistics costs and import duty for EU markets.

US Domestic Suppliers

For US-market sellers, domestic suppliers avoid import duties and provide faster restocking cycles. Important for categories subject to US tariffs or Buy American requirements. Platforms such as ThomasNet and Maker's Row connect buyers with US manufacturers.

Dropshipping Suppliers

Dropshipping eliminates inventory risk by fulfilling orders directly from supplier to customer. Key platforms include AliExpress, Spocket (EU/US suppliers), and CJ Dropshipping. Important: EU sellers using dropshipping must still comply with EU VAT on each sale.

Before selling in the US or EU, products must meet local regulatory requirements. CORPEASE advises on compliance documentation requirements during onboarding.

Requirement

US Market

EU Market

Product Safety

FCC (electronics), CPSC (consumer products), FDA (food/cosmetics)

CE marking, EN safety standards, GPSD (General Product Safety Directive)

Environmental

RoHS (electronics), EPA (chemicals)

RoHS, REACH (chemicals), WEEE (electrical waste)

Labelling

English language, country of origin, FTC requirements

Language of destination country, EU origin labelling, GPSR labelling

Food & Cosmetics

FDA registration and labelling rules

EU Cosmetics Regulation, novel food rules, EFSA approval

Import Documentation

Commercial invoice, packing list, CBP Form 7501, HTS code

Commercial invoice, packing list, EUR.1 / T1 transit document, HS code

Choosing the right fulfilment model affects your cost structure, delivery speed, and VAT obligations.

Model

How It Works

Best For

FBA (Fulfillment by Amazon)

Send inventory to Amazon's warehouses. Amazon picks, packs, and ships. Triggers VAT registration obligation in every country where stock is stored.

High-volume sellers on Amazon US and Amazon EU seeking Prime eligibility

3PL (Third-Party Logistics)

Ship inventory to an independent warehouse provider who fulfils orders on your behalf. More flexible than FBA. Triggers local VAT registration where the warehouse is located.

Sellers on multiple platforms (non-Amazon) or those seeking more cost control

Dropshipping

Supplier ships directly to customer. No inventory held. Lower capital requirement. VAT on each sale still applies to the seller under EU rules.

Low-volume sellers, product testing, or businesses without warehouse access

DTC (Direct-to-Consumer)

Brand-owned warehouse or home-based fulfilment. Full control over packaging and experience. Higher logistics cost per unit at scale.

Boutique brands, handmade goods, or businesses with small SKU counts

Pan-European FBA

Amazon moves your EU inventory automatically between EU fulfilment centres to optimise delivery. Triggers mandatory VAT registration in all countries where stock is placed.

High-volume Amazon EU sellers seeking fastest Prime delivery across Europe

Route

Main Carriers / Services

Typical Transit Time

China → US

DHL Express, FedEx, UPS, sea freight (COSCO, MSC, Maersk)

3–5 days (express); 20–35 days (sea freight)

China → EU

DHL, UPS, sea freight via Rotterdam/Hamburg; CJ Packet, Yunexpress

3–5 days (express); 18–28 days (sea freight)

EU → EU (intra)

DPD, GLS, DHL Parcel, PostNL, Colissimo

1–4 business days

US → EU

FedEx International, DHL Express, UPS Worldwide

3–6 business days

EU → US

FedEx, DHL, UPS; USPS for final mile

3–6 business days

Important

Importing goods into the EU requires an EORI number and EU VAT registration. Customs duties apply based on the HS code and product origin. CORPEASE provides EORI registration and advises on import duty classification as part of our e-commerce compliance service.

HOW WE HELP

What CORPEASE Does for Your E-Commerce Business

01

Step one

Company Formation

We register your US LLC or EU company to give you the legal entity required by most major platforms. A US Delaware LLC is the preferred structure for Amazon US, Walmart, and TikTok Shop US. An EU company provides the structure needed for Amazon EU, Zalando, Cdiscount, and other EU platforms.

02

Step Two

VAT & EORI Registration

We register your company for VAT in each country where you sell, store stock, or exceed thresholds. We provide EORI registration for EU import/export. Both are required before selling on most EU platforms.

03

Step Three

Platform Account Registration Guidance

We advise on the documentation, company structure, and address requirements needed to pass verification on each platform. We prepare the business documents and address confirmations required for account approval.

04

Step Four

Registered Office Address

We provide a registered business address in the US, UK, or EU countries that satisfies the address requirements of company registries and, in many cases, platform account applications. See our Global Virtual Office Leasing page for details.

05

Step Five

Supply Chain Reference

We provide reference guidance on product sourcing, fulfilment model selection, shipping routes, and product compliance documentation. We connect you with relevant logistics and fulfilment partners in key markets.

06

Step Six

Ongoing Compliance

We manage your VAT return filings, annual accounts, and company compliance across all active jurisdictions — so your platform accounts remain in good standing and your business stays compliant as it scales.
FAQs

Frequently Asked Questions

Do I need a US company to sell on Amazon US or Walmart?
A US company is not strictly required to list on Amazon US, but it significantly improves account approval rates, simplifies tax reporting (US sellers submit a W-9; foreign sellers submit W-8BEN-E), provides a credible US business address, and allows you to open a US business bank account. For Walmart Marketplace, a US company and US bank account are effectively required for approval. CORPEASE registers US Delaware LLCs as the standard structure for US marketplace sellers.
Yes. If you store goods in an Amazon EU fulfilment centre (FBA), you are legally required to register for VAT in every EU country where your stock is held. Pan-European FBA triggers VAT registration in Germany, France, Italy, Spain, Poland, and the Czech Republic at minimum. CORPEASE manages EU VAT registration across 14 countries.
EORI (Economic Operators Registration and Identification) is a mandatory registration for any business importing or exporting goods into or out of the European Union or the United Kingdom. Without an EORI number, your shipments will be held at customs. CORPEASE includes EORI registration with all EU company formation packages and as a standalone service.
For most international sellers, Amazon is the recommended starting point due to its built-in traffic, FBA fulfilment infrastructure, and pan-market reach. Amazon US for the US market; Amazon EU (starting with Germany or France) for Europe. Once established, expanding to Shopify, Walmart, or local EU platforms adds additional revenue channels without starting from scratch.
Yes. CORPEASE assists Premium package clients with bank account introduction in the US, UK, and EU countries. For US sellers, we recommend fintech options such as Wise Business, Payoneer, or Mercury, which are accessible to non-US residents and widely accepted by US platforms.
Dropshipping is a fulfilment model where your supplier ships products directly to your customers without you holding inventory. Under EU VAT rules, the seller (you) is still responsible for collecting and remitting VAT on each sale to EU consumers, regardless of where the goods ship from. CORPEASE advises on the correct VAT treatment for dropshipping operations in the EU.
EU regulations require most physical products to carry CE marking, comply with applicable EU directives (RoHS, REACH, GPSD), and be labelled in the language of the destination country. CORPEASE provides an overview of the compliance requirements relevant to your product category and connects you with specialist testing and certification partners where needed.
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